Statutory warnings on commercial tobacco preparations sold in rural India: are they conveying their message?

India is a diverse country with different languages spoken in different regions of the country. The Constitution of India recognizes 22 of these regional languages, but endorses Hindi in Devanāgarī script as the official language of central government India while allowing for the continuation of the English language for official purposes 1 . In India approximately 72% of the population resides in rural areas where illiteracy rates are high, socioeconomic status low, and there is poor access to health education 2 . While literacy improved in rural India 3 , many rural people only understand the language of their region.